I recently checked out Ontario Association of the Deaf (OAD) website to see updated news and I noticed its website design is better than the old one, but I noticed OAD’s logo is still the same.  I like the old logo because it is a simple design, but it was a bit dated.  Why? The maple leaf shape is too stiff and sharp and did not represent how warm the actual organization is.  Also, the letter “A” weighed heavy and looked unbalanced, I didn’t like how it did not share the same baseline with “O” and “D”.

Here is the old OAD logo:

I understand that OAD values its original logo since they have had it for many years, but I think they need a little change.  Before I started to renovate the logo, I studied the OAD logo for a while.  I wanted to keep the maple leaf look natural, so I turned it into a more organic vector and painted it with a green gradient.  I selected a sleek font type for “OAD”.

1)

2)

I experimented to reduce the size of “A” even to “O” and “D”.

Outline of the maple leaf with drop shadow effects…

3)

4)

I like #1 because it looks natural and captivating.  What do you think? Why?

I read this classic story, “Alice’s Adventures in Wonderland and Through the Looking Glass” in the past months and I enjoyed it.  However, I found its book cover to be dull.  I rolled up my sleeves to design mock-up book covers for this book.

First, I sketched a running rabbit and Alice and different poses of falling Alice…

Then I scanned and traced over to make the outline of Rabbit and Alice in Illustrator.  I chose a light blue for the background for the book cover inspired by Alice’s dress.  I made a letterpress effect of the Rabbit and Alice by adding effects in Illustrator.  I thought about what kind of font faces could suit the new modern and sleek book cover.  I chose Century Gothic for the author’s name and Queens Park for the title.  Also, I added the Penguin logo.

I wanted to make a dynamic cover for the falling Alice, so I played with the title in different positions.  There are two different layouts that I constructed.

I actually liked the second dynamic cover (last) better.  But I am not sure which is more attractive.  Tell me which is one you like.